Nice to meet you!

I’m Krista, a digital content strategist turned product designer. 

Sharing stories and representing the needs and interests of readers on all different journeys has been my main goal as a journalism-trained writer and editor, particularly within the spaces of health, sustainability, and social good. Then I realized the world of opportunity in applying design thinking to make that empathy actionable—and make an impact.

My work focuses on identifying and understanding challenges that people have, developing simple but smart solutions, and driving positive change. 

Currently, I split my time between working on UX projects and supporting the design and marketing teams at an online education startup as a project manager. Prior to UX design, I spent my early years at media giants and startups, editing, writing, and developing multimedia content campaigns for clients including Target, Rolex, and Chrysler. 

I hope to bring my perspectives and experiences to a team that thrives on diversity of thought, values kindness, embraces lifelong learning and growth, and exists to reimagine elegant, human-centered products that serve and delight. 

That’s enough about me! What about you?

I’d love to learn about any design challenges we can solve together.

get in touch!
connect on linkedin
see my writing and editing work