A photo of Krista Soriano
Nice to meet you!

I’m Krista, a product designer making empathy actionable. 

My work focuses on identifying and understanding challenges that people have, developing simple but smart solutions, and driving positive change. The common thread throughout my career has been representing the needs and interests of people on all different paths and journeys.

Currently, I work on UX projects and partner with the design, engineering, and marketing teams at an edtech startup as a project manager. Prior to UX design, I've worked at digital media giants and startups, telling stories and leading branded content for some of the world's largest lifestyle brands including Target, Rolex, and Chrysler. 

I hope to bring my perspectives and experiences to a team that thrives on diversity of thought, values kindness, embraces lifelong learning and growth, and exists to reimagine elegant, human-centered products that serve and delight. 

That’s enough about me! What about you?

I’d love to learn about any design challenges we can solve together.