Writing, editing, content strategy

video storyboarding | script writing

mindbodygreen on JetBlue

To promote mbg’s wellness content offerings on JetBlue’s inflight entertainment hub, I ideated, scripted, storyboarded, and worked closely with our creative team to produce this company-branded animated video (using mbg’s tagline “You. We. All.”).

Feature WRITING and reporting

The Full Circle Connection Between Beauty & Agriculture

Speaking with industry specialists, grassroots movement drivers, and a new generation of farmers about how beneficially interdependent these two worlds can be for our communities and the environment.


Sephora x mindbodygreen

Spotlighting Sephora essentials in the ever-growing clean beauty category, using “shoppable” creative.

Editing | Branded Content

L'Oréal Paris x  Good Housekeeping

50 Over 50 is an amazing celebration of women sponsored by L'Oréal. As lead editor, I oversaw the production of this package, which includes five round ups, one video, and a three-day shoot.  

video storyboarding | script writing  | branded content

Chrysler x mindbodygreen

To promote Chrysler’s Pacifica Hybrid, we created a new editorial franchise called (Mostly) Mindful Parenting that launched during a Parenting brand moment at mindbodygreen. I developed the treatment, interviewed our talent, wrote the script and GFX for this inaugural segment, and wrote the accompanying article.

script writing | writing | social

Target x mindbodygreen

In partnership with Target Corporate Responsibility to spotlight the company’s efforts in building a better future for people, communities, and the planet, I led the execution on a week-long Instagram activation, five articles, and two videos. Here, we introduce Target Incubator, an immersive program providing resources and mentorship to Gen Z business leaders.

video storyboarding | script writing | writing

Tito’s Handmade Vodka x mindbodygreen

We filmed two docu-style videos at the Tito’s HQ in Austin to find out what cultivates happiness within a company's culture. We spoke with staffers including Amy Lukken, the chief joyologist (can you imagine if every company staffed a chief joyologist?), and watched as the team embarked on their newest idea. Alongside our video team, I collaborated closely with the team at Tito’s, conducting pre-interviews and scripting to craft our story. Read the articles here and here.  

editing | writing | branded content

Rolex x ELLE, Harper’s Bazaar, Marie Claire, Town & Country

As editor for Hearst Digital’s first-ever global client campaign, I managed and helped produce a year-long video-forward content campaign across four Hearst titles and translated the content into eight languages in 13 international markets. Below, two of the six women we profiled.